Are you wondering why SEO is important for your business?
If so, you’re not alone. More and more companies are looking into the benefits of search engine optimisation as a way to increase their customer base and grow their business.
In fact, the SEO industry will continue to grow to an estimated $72 billion by 2018 and $79 billion by 2020.
Here are 10 compelling reasons why your business needs SEO and why you should start investing in SEO before your competitors:
1. People Are Actively Looking for Your Products & Services
SEO is an inbound tactic which means it targets people who are actively looking for your products and services. When they see your page in the search results, they are either ready to buy something or are looking for more information.
If you can display your content to these people, they are more likely to become leads and customers because they will see you as the authority when reading your content.
They also want to find the product or service which will solve their problem as quickly as possible, so the sooner they come across your page, the sooner they can do business with you.
One of the disadvantages of social media advertising is that although the audience may be very targeted, it is still a disruptive form of marketing which means people may not be ready to buy something yet, or may not even be interested in your product.
Therefore, a considerable percentage of the money spent on social advertising will be wasted money.
2. The ROI gets better and better
With many types of marketing, the costs of advertising is linear compared to the results. Let’s say that for every £1 you spend on advertising, you get £4 back. If you were to spend £10,000 on advertising you would be able to get £40,000 back. This is not necessarily a bad thing, but as your revenue is increasing, your costs are following suit.
With SEO on the other hand, content that generates leads will continue to do so without an ongoing cost.
Imagine you spend £1,000 a month, and each month you get two pieces of content that gives you £2,000 worth of leads each a month. In month one, the ROI is the same as the advertising, but in month two you are still generating £4,000 from the previous month’s content, in addition to the extra £4,000 you will receive this month.
This means that each month you are adding to your revenue, without the costs increasing.
3. Search is Still Growing
Search engines have been growing since they were born and the rate hasn’t decreased. The last reported figure by google was 1.2 trillion searches a year in 2012, but with the increase in mobile phone usage and other new technologies, it’s safe to assume that there are multiple trillions of google searches happening in 2017.
People are using search engines for more and more things such as searching for restaurants, looking up reviews, finding information and comparing companies. The point is, if you’re not showing up in the search results for your niche, you’re missing out on a huge opportunity to get more clients.
You can get an estimated number of searches per month for your business by using the google keyword planner.
4. Customers Expect You to Be There
Showing up in the search engines is a sign of a credible brand. When people are searching for something and they see your company, they subconsciously assume that you are a trustworthy business.
Consequently, when your leads or customers search for your company name, but cannot find you on the search engines, people may feel that you are hiding something or there is a reason, and this could negatively affect their perception of you.
Therefore, by investing in SEO you are not only increasing your visibility to new prospects, but are also making sure your current customers view you as the ‘leaders’ in your industry.
[bctt tweet=”By investing in SEO you not only increase your visibility to new prospects, but appear to be one of the ‘leaders’ in your industry.” username=”hablomarketing”]
5. It doesn’t stop when you stop
One of the great things about investing in SEO is that it continues to work, even when you’re not. Once you’ve created content assets that are well optimised, they will continue to work for you without constant maintenance.
This is not to say that once you’ve optimised your website, there’s nothing else to do. This is far from the truth as SEO requires an ongoing commitment to get results, but you don’t have to do spend time on it every single day to get results.
With social media you have to post new and fresh content every day to engage your followers however with SEO people will be visiting your old content every day, even when you’re not updating it.
6. Your Competitors are Doing It
SEO is a long time strategy and the sooner you can start, the better results you can expect. The fact that the amount spent on SEO is expected to rise every year demonstrates that more and more of your competitors are investing into SEO. This means every day they are improving their search engine rankings so that they can steal more of your customers!
By starting your investment into SEO now, you can increase the authority of your website which means you’ll find it easier to rank for other search terms in the future. SEO acts like a snowball. At first it can feel like nothing is really happening, but after a few months your website’s ability to rank content becomes better and better.
You may have heard, “the best time to plant a tree was 20 years ago. The second best time is now.” SEO is the same.
7. Local Search
Every day millions of people search for businesses around their local area. In fact, Local Searches lead 50% of mobile visitors to visit stores in one day and 18% of local mobile searches lead to a sale within one day. This means that if you’re a local business you must have good search rankings or you’re missing out on hundreds of customers.
The use of mobile phones makes it easier than ever to search for things when out and about, so a good search presence is vital for picking up new customers.
For example, if I’m in London I might search “Best Coffee Shop in Mayfair”.
There are a number of factors which affect which coffee shops I will be shown including my proximity and the reviews. However, as you can see in this screenshot the first result not only has a lower star rating and fewer reviews, but is also slightly further away. This demonstrates that SEO does still have an impact, even on local searches like these.
8. People Ignore the Ads
According to a report by similarweb, 95% of search users completely ignore the ads and instead click on the organic results. This means that even if you’re happy to spend money on each click, many prospects will simply ignore your adverts and go to your competitors’ results below.
There is also an increase in the number of users using ad blockers on their browsers. This means that by using advertising methods such as Google Adwords, Facebook ads and Youtube ads, you could be missing about 11% of the people who might be interested in your content. This figure is even higher in places such as the US and Asia.
9. It Improves Your Conversions
SEO can not only drive more traffic to your website, but can also improve your conversions. This is because SEO goes hand in hand with excellent content creation.
The better content you produce, the more likely it is to rank in Google. Therefore, the people that click on this content will be compelled to go to to your business because it shows that you know what you’re talking about.
SEO also involves things such as how long people stay on your website.
If someone stays on your website for a long time it indicates to Google that your content is excellent and worth reading. Therefore Google is more likely to rank the page higher because it wants to offer the best results to its users.
Furthermore, if people are spending a long time on your website, they will begin to trust your brand more and become educated on your products and services.
Therefore, they are more likely to contact you so that you can solve their problems.
10. SEO is an asset
Companies which have invested in SEO have a consistent source of new leads and customers throughout the year.
This means that if you wanted to sell your business, SEO would be an excellent asset because people would still be able to find the business online.
Finding new customers is one of the most important aspects of a business, if not the single most important. Unless you are able to get new customers on a regular basis, your business will struggle to grow.
Now you know how SEO can benefit your business it’s time to put it into action! Contact hablo marketing for a free SEO audit so you know how your SEO can be improved.